The Art of Cold Calling: How to Improve Your Skills, Your Strategy and Your Sales

Duration: 60 minutes

Far too many salespeople aren’t very good at cold calling. They either fail to get through to the right person, or they say the wrong things when they do get through and prospects shut them down. Either way, poor performance leads to frustration and eventually to cold call reluctance.

If some members of your team aren’t hitting the nail on the head when cold calling, you should join us for this 60-minute session. We’ll show you and your team how to take the pain out of cold calling, what skills are required to REALLY get results and what prospecting pitfalls to absolutely avoid.

LEARNING OBJECTIVES

This webinar will cover:

Every salesperson’s most important assets and how to protect them during a sales call
How to get even the most hardened gatekeepers to happily pass you through to the decision maker
Uncovering your prospect’s needs on the very first call
Why being “unique” isn’t so special anymore and how to avoid selling the exact same “competitive differences” as your competitors
How to save time and boost efficiency by quickly disqualifying non-buyers
The one, practical answer to every single sales objection

ABOUT THE SPEAKER

Richard P. Farrell is President of Tangent Knowledge Systems. Having been responsible for sales and business development for nearly 25 years, Richard brings a tremendous depth of experience and results to his audiences. His passionate, provocative and interactive style encourages audience participation, learning, and improvement while providing practical, usable “time tested” information. Richard stresses a non-selling posture that allows the sales person to play the role of a “change agent” rather than a product-centric transactional sales person.

He has worked with a range of companies from Fortune 500 companies to start-ups in helping them optimize their performance by assessing their sales people, sales processes, management structure and strategies. In working with his clients Richard has helped identify performance gaps and provided sales plans to help track, measure and execute objectives to increase the company’s bottom line.

Today in his role of President of Tangent Knowledge Systems, Richard continues to actively sell, prospect and manage client relationships in addition to the high performance training and development program he personally conducts.

$217.00
Price per connection

What You Get With Each Option

Live Only

Participation in the live upcoming webinar

Recording Only

Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

Live + Recording

Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

Event Value Pack

Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

What You Get With Each Option

Live Only

Participation in the live upcoming webinar

Recording Only

Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

Live + Recording

Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

Event Value Pack

Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

About Webinar Connections

Each purchase is for ONE computer to access the session.
A group may participate in a room together as long as only 1 computer is logged in.
If you need more than one computer to access the webinar, please call customer service at 888-479-2777.
A charge will apply for each connection.

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