The Power of Three: Presenting Features and Benefits

Imagine for a moment that you're explaining to a buyer why your product is perfect for her needs: It's extremely reliable, easy to use, will free up a lot of time and costs 20% less than the competition. Those are compelling benefits. But research shows you just caused your buyer to lose faith in you and your product.

The Power of Three: Presenting Features and Benefits will explain why having too many amazing benefits can actually be a bad thing. This program will teach you how to rework your presentations to better sell to your buyers. 

In this program viewers will learn:

• How "benefit overload" creates distance
• One way to make messages positive and persuasive
• Why you should present no more than 3 benefits

This module works because it’s:

1. Short – just under 9 minutes long – so even your most impatient reps will watch it
2. Focused - It delivers a single “aha” that will change behavior
3. Perfect for both team and individual training sessions. The module includes:

• A concise desktop learning module - perfect for kicking off meetings
• Handouts for following along and taking notes
• A Meeting Leader's Discussion Guide to help you direct meaningful follow up conversation and reinforce the message
• A Summary Sheet participants can hang by their desks for quick review
• And a Quiz (online and printable versions) that reinforces the training and allows you to track how well your reps internalized the concept

This program will show you the best way to present to your customers to keep their faith in you and your product.

100% Money Back Guarantee of Satisfaction: If you're not happy with this program, for any reason, simply return it for a full refund. No questions asked.