Attracting Top Talent Using Traditional and New Social Media Tools

Duration: 60 minutes

Some HR professionals still refuse to use social media for recruiting. Others know they should, but don’t know how. Here’s the problem: Even if you’re not looking for candidates on Facebook, Twitter, LinkedIn and YouTube, they are looking for YOU there!

If a highly qualified candidate learns about an opening at your organization, one of the first things they will do is review your social media presence. And not just information meant for consumers of your goods or services. Candidates are looking for information about what it’s like to work at your company, connections they have to current employees, reviews from former employees, etc.

If they find nothing, at best they assume your company is arcane and lacking modern practices. At worst they think you’re trying to hide something. Either way, you lose out on meeting a great candidate.

If you’re serious about finding the best talent and you’re not up to speed on best practices for recruiting on social media, this course is a must. We’ve asked one of our top-rated speakers, Valerie Grubb, to help you navigate the complex world of social media and show you how traditional recruiting methods are being used in nontraditional ways in social networking sites, virtual job fairs and contextual ad placement.