From Top Seller to Sales Manager: How to Avoid the Mistakes That Lead to Failure

Duration: 60 minutes

Companies often promote their top sales reps into leadership roles. The idea is that they’ll achieve “The Multiplier Effect” – that is, they’ll replicate in an entire team the knowledge, skills, attitudes and behaviors necessary for success.

Great idea. But it rarely works.

Being a talented sales person doesn’t automatically make someone a great leader. Star salespeople are highly skilled at “growing sales.” That doesn’t mean they have the skills to “grow salespeople,” which is what great sales managers know how to do. In fact, some things that make an amazing seller might actually hinder leadership ability.

Sales managers, like any leader, need critical management training and guidance to be successful.

In this webinar sales expert Chris Lytle explains what it takes to successfully transition from salesperson to sales manager. He’ll explain how to coach and develop a team, how to set expectations and hold people accountable, and how to communicate effectively up and down the chain of command.